As other companies have shown off ‘growth’ via a positive correlation on a sales graph. Google have truly grown by way of vision and delivery. I, like so many, have an almost illogical affinity for Apple and their brand, they have been the software and hardware provider of my youth and adulthood… but I’m calling it… for me… Alphabet and it’s child Google are the best companies in the world right now.
What I’m really so in love from a spectator perspective is the vision. Rather than flat out tangle with Apple as Samsung has done, or try and push out Microsoft as Apple has previously attempted to do. They have grown… and developed… and renovated… to the point they now rival all these brands simultaneously. All the while remaining the most important and popular presence on the internet and the digital world.
It’s my belief they have accomplished this through doing three things (among many others, obviously) exceptionally well:
- Branding – Correctly renovated the identity of Google, developing a design language that lives prosperously within both software and hardware, all the while communicating and engaging with consumers upon a substantial range of touchpoints.
- Product management – Learning from both their past accomplishments (and indeed mistakes) to develop products and services users love and anticipate. From gmail to google docs to the pixel phone to the chrome-cast, Google sees the popularity and appeal of their existing products and uses this to springboard new ones. The only other company to utilize this successfully is Apple.
- Human Resources – Google arguably have the good fortune of hiring anyone it wants. They could have any CEO and yet they have selected an incredibly talented man internally, Sundar Pichai, whose background in product management and innovation has immediately smashed through the corporate brick-wall. Whilst I’m not sure I have any ‘googliness’ in me, (I’m a grumpy, cynical, shy man), I respect the notion of the attribute… Google isn’t just a day job, it should take up a portion of your personal culture.
1. Owning colour
2. Delivery high quality
3. Leadership / Loyalty
Products they are launching outside of their internet services, specifically made by google, are ‘inviting’. ‘Exciting’ from first glance, again their brand offers a bright, vibrant colours that brands like Samsung and Apple maybe struggle or simply refuse to adopt. They have a marketplace excited and highly anticipative.
And with that anticipation noted, the best part of what’s happening at the moment is that you and me, the average user and consumer will probably fail to even notice future product launches and introductions. They have slotted so seamlessly into our everyday lives in the past, and unlike Apple, have lacked any real elitism in their brand and (recent) product launches. The price of their physical goods maybe mid-to-high market, but their internet services are incredibly accessible and beneficial.
“Google is not a conventional company. We do not intend to become one.” — Larry Page, Alphabet CEO
From the old days of the simple google search and the odd gmail account, to the immediate and everyday use of the awesome (and cheap) chrome-cast, the astonishing google maps and my personal fav: google drive. Google outside of its traditional business operations, continues to make our lives better.
It’s also worth noting, to close off this little love letter, I wanted to embed a video that showcased both Google’s progress and its benefit to us all. And what do you know, I got lucky with my search, see below.
Right, I’m done, cheers Google!